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   Wednesday, May 22, 2013
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Start Date Last Post
evening dresses

[ 0 ]

21-05-2013 21-05-2013
Poor of the world pay for the luxuries of the rich

[ 7 ]

16-06-2010 07-10-2012
Is not our agriculture minister answerable to the suffering 50000 villagers of Kasargod?

[ 2 ]

07-04-2011 06-10-2012
Is commercialisation of education eroding moral values?

[ 13 ]

30-06-2010 04-10-2012
Bhopal gas tragedy verdict raises questions

[ 5 ]

16-06-2010 04-10-2012
Dialogue on Kashmir?

[ 3 ]

29-10-2010 05-05-2012
India's Population: Demographic advantage or massive burden?

[ 5 ]

31-10-2010 04-05-2012
Rising crime against women: Law and order problem or social degradation?

[ 2 ]

23-11-2010 04-05-2012
Does meaningful cinema leave a lasting influence on the society?

[ 6 ]

13-08-2010 04-05-2012
Can technology help remove poverty?

[ 2 ]

25-10-2011 04-05-2012
Social media and freedom of speech

[ 1 ]

03-01-2012 03-01-2012
Land Acquisition disputes: A fight for better compensation or struggle for survival?

[ 5 ]

17-05-2011 07-10-2011
Why do we waste money on events like Commonwealth Games?

[ 15 ]

16-06-2010 11-11-2010

 

 

 

 

 
Coke Nation

The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

Waste Appetite

The clock has turned full circle! After dumping industrial and toxic trash in the developing world all these years, Europe is now shopping for garbage to keep its cities, schools and homes heated. What better place than the developing world to shop for garbage! Reports indicate that northern Europe needs more than 700 million tons of trash to keep its waste-to-energy plants running. Most of its current demand is either domestically met or from garbage shipped from southern Europe.Yet, the demand is far more than what neighboring countries can spare after meeting their domestic needs. 

As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

Lead View
To pee or not to pee
By Sudhirendar Sharma
21 Apr 2013

Sustained pollution of major rivers; continuous decline in groundwater reserves; priority allocation to non-consumptive sectors; and, growing disparity in water distribution only indicates that the worst is still to come!..
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