Like the 'cabaret dance' of yesteryear movies is now called 'item number', news stories that were once termed 'scoop' in mainstream media are now called 'breaking news'. Not only the terms but the 'intent' behind the terms has gone through dramatic transformation too. Given the fact that majority of important news is either 'planted' or 'paid', it is left to the discerning reader to separate 'breaking' from 'broken' news.

Recent revelation by The Hindu has taken the lid off from the business of news making. Not only was the success of BT cotton reported by The Times of India in 2008 indeed 'planted' by Mahyco-Monsanto, the company promoting the genetically-modified seeds, but the same news was republished verbatim in 2011 to create policy impact by misleading the readers. The transition from 'paid news' to 'bluff news' has been rapid!