It is tough to imagine which way democratic governance may be headed. Celebrities are being engaged by elected governments to not only promote social programs but are being cajoled to help transform communal habits too. While controversial Chief Minister Narendra Modi hired Bollywood icon Amitabh Bachchan to promote Gujarat as a tourist destination, media friendly Union Minister Jairam Ramesh has persuaded sultry siren Vidya Balan to help push toilets in rural areas. Taking cue, Rajasthan Chief Minister Ashok Gehlot has passed on the responsibility of checking female foeticide to none other than actor Aamir Khan.
On all accounts, the respective ministers reflect political desperation borne out of policy paralysis. While Modi and Gehlot need an image makeover, Ramesh needs Toilet to lift himself higher on the political pedestal. Knowing well that Indians love to dream, politicians are increasingly using celebrities to help them continue 'dreaming' even if none of the dreams could ever get fulfilled. Passing the baton to the 'celebrity', at a phenomenal cost to the exchequer, absolves the politician of any failure of the campaign thereof. Shockingly, more and more politicians are queuing up before celebrities to rid them of their electoral responsibilities.