So, the growing clamour to award Bharat Ratna to Sachin Tendulkar has pressurised government to change the criteria for the country's highest civilian award. He is undoubtedly the most popular sportsperson in India, and perhaps an apt candidate too!
But, would we like to see a Bharat Ratna as a salesman, endorsing multitude of products? And, how will the nation adjust to the fact that a Bharat Ratna could be worth a purchase at an IPL auction? Should the country's highest civilian honour succumb to populism in a market economy?