Cadbury Dairy Milk has launched its new Fairtrade-certified chocolate bars, becoming the first mass market chocolate to gain certification from the Fair-trade Foundation. The independent FAIRTRADE Mark appears prominently on the new packaging, and will bring the logo into millions more homes in the UK for the first time.

Cadbury Dairy Milk Fair-trade is part of Cadbury's broader commitment to develop a sustainable business strategy to empower farmers to invest in their land and their communities. Through the Cadbury Cocoa Partnership (CCP), Cadbury is investing £45 million over the next ten years to secure sustainable cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges. So far, the CCP's partnership model with charities and NGOs on the ground in Ghana has achieved the following:

1. A Ghana board has been set up with power to make CCP decisions there and includes partners at grass roots level who know and understand their communities needs.
2. Through grass roots partnerships with Care, VSO and World Vision, the Cadbury Cocoa Partnership is now active in 100 Ghanaian communities.
3. Last year alone, Cadbury built a well a day in Ghanaian communities - 365 wells which help families and children spend time on education and health programmes instead of digging for water.