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   Small Change
Reviewed by Sudhirendar Sharma
23 Jul 2010

Charity begins at home

At about the time when Indian government had shut door on some of the leading development donor agencies, philanthrocapitalists of all hues had mushroomed to fill the gap. Driven by corporate profits, such foundations promise to save the world by bringing the magic of the market to philanthropy. That business-is-best philosophy has been seductively presented to remove the messiness of social change. And no one seems to be complaining.

But Michael Edwards considers it an attractive proposition that is also a dangerous mirage. After all, if business wants to save the world, there are plenty of opportunities to do so at the heart of their operations: pay taxes; pay decent wages; don't produce goods that kill; and follow government regulations. Ironically, businesses evade $385 billion a year of corporate tax in developing countries, far more than what flows as foreign aid.

Small Change is a tiny volume filled with incredible insights on philanthropy, civil society and social change. A must read for all those engaged in the business of social change, the book argues that solutions to complex social and political problems have to be fought for and negotiated - not produced, packaged and sold. Unless a social space free of external influences is preserved, people cannot hold government and business accountable for their action.

The non-profit sector may be getting larger, but it is becoming weaker due to increasing corporatization of non-profit groups. By reducing non-profits to the role of service providers, businesses have not only avoided areas that are essentially unprofitable for them but have also distanced the non-profits from their prime role of addressing inequality and individual alienation, which has essentially been the creation of capitalism.

Having spent three decades in the nonprofit sector, Edward backs up his argument with some clear logic that holds one's attention with a lot of interesting stories. The metrics-driven methodologies of the business world have failed more than once. For instance, the Gates Foundation has admitted that its $258 million investment in AIDS control in India has achieved none of its goals and is too expensive to be handed over to the government.

However, the story doesn't end here. A World Health Organization official had complained in 2008 that it was no longer possible to find independent reviewers for research proposals because they were all on the payroll of the Gates Foundation. It is no accident but part of a deeper conspiracy. By violating regulations and evading taxes the capitalists amass wealth, a portion of which is directed for social causes that in turn helps appropriate policies. A win-win scenario!

Digging deeper into the world of corporate philanthropy, Edwards contests the dubious claims of the 'philanthrocapitalism' espoused by Michael Bishop, the so-called 'creative capitalism' offered by Bill Gates, the 'fortune at the bottom of the pyramid' of C K Prahalad as guises to legitimise window dressing by corporate social responsibility and social entrepreneurship that address symptoms rather than root causes.

If you wish to get insights on how businesses are corrupting governments and the civil society, Small Change could make a thoughtful beginning.

Small Change: Why Business Won't Save the World
by Michael Edwards, Tata McGraw Hill Edition, New Delhi, 125 pages, Rs 299.


 
 Other books reviewed by Dr Sudhirendar Sharma
Features > Book Shelf
 
River Dog
Posting Date: 05 Apr 2013

Provocations for Development
Posting Date: 05 Apr 2013

Water Drops
Posting Date: 05 Apr 2013

 
Free Will

Many feel that all hullabaloo on corruption may not rattle the business-as-usual scenario! A peep into the latest developments with the controversial scheme for elected parliamentarians may confirm such apprehension. Each MP has Rs 5 crore each year at his/her discretion for promoting 'local area development'. Whatever it may mean, the privileged members can now assign works under MPLADS scheme without calling tenders and they have liberty to engage any agency or assign the task to any NGO.The only clause being that the assigned party should fit into the subjective interpretation of being of 'national reputation' .
 
That the scheme is under Comptroller & Auditor General's scanner for 'irregularities' doesn't concern the government a bit. Far from taking cognizance of irregularities pointed out by CAG, the Ministry of Statistics and Program Implementation has gone to the extent of suggesting that MPLADS funds can henceforth be used for works on 'private lands'. With an estimated Rs 21,300 crore riding on members in each session of the parliament under the scheme, the chance for public money to be squandered for private purposes cannot be ruled out. There is enough evidence to suggest that 'that' might indeed be the case!

Water Ignorance

No denying that each drop of water must be conserved. In this light, 92.7 Big FM ongoing campaign on water conservation deserves appreciation. Using multiple celebrity voices, the 'paani bachao life banao' campaign has been pitched around plugging leakages and saving wastages. Targeted primarily at urban listeners, bulk of the messages relate to saving basin wastage, plumbing leaking cistern and restricting car washing. While the 'frequency modulation' medium is being effectively used to spread crucial message, it erroneusly assumes that 'indivuals' have been the cause of the crises. In reality, individuals have little role in the big water crises.   

The question that must be asked is: does water saved get reallocated to those who deserve it more? Ironically, the distribution system has no such provision and whatever little is saved gets sucked within the inefficient system itself. Afterall, municipal consumption is less than 10 per cent of the total water consumed across diverse sectors. For the big picture change, focus needs to shift from acts of personal consumption to gross failure of the system that controls and delivers water. Any campaign taking consumers on a guilt trip by engaging them in what-you-can-do-to-save-the-earth guilt trip is surely misdirected! 

Lead View
Food diversity can fight hunger
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Water Drops

Provocations for Development

River Dog

Psychology in the Bathroom
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Carmen Miranda
Pandurang Hegde
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