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Globally there is consensus among responsible citizens that aggressive marketing of unhealthy food products and beverages endanger health of the next generation. Alarmed by spread of life-style diseases among young people, and the resultant socio-economic costs for the families and the nations, the developed nations have hesitantly begun to put restrictions on production and marketing of less healthy food products. But developing economies are failing to take concrete action out of fear of losing investments by global MNCs. Instead of targeting big companies selling packaged food detrimental to health in the long run, laws are being made to subjugate poor vendors providing fresh food items on the streets and to help expand business of big companies.